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Written by Sridhar T Pai
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Friday, 05 June 2009 21:30 |
So you think that's an extreme view? May be. But are there banks that actually do so? Not yet. Will they ever get there? Most certainly.
Now that I've grabbed your attention, let me tell you something. No, your bank will not become a telco on Monday morning. But it is beginning to look or think like one, for sure.
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Written by Sayantan Pal
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Friday, 22 May 2009 10:09 |
 Experts have talked about this before. How many times did someone tell you about 'adding value' for your audience? How many times did you come across the term 'building trust' with your readers/prospects? Alas! Yet, it still bears repeating, because some people just don't get it. What's the underlying principle for successful online marketing, selling or networking? The art of giving before you try to get. Before you get something from someone, you need to first give them a reason for them to give it to you.
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Written by Abhijit Paul Choudhary
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Friday, 15 May 2009 10:38 |
"To be. or not to be," is a famous line from William Shakespeare's play 'Hamlet'. Well, taking from that, if you are still pondering whether to be or not to be at Microsoft TechEd 2009, I guess it's time you decided that! With two days already gone (the event started on 13th May 09), this is the final day when you can catch up!
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Written by Sayantan Pal
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Saturday, 16 May 2009 11:15 |
 Creating stellar content for your marketing is great. But great content doesn't (quite) distribute itself. It needs vehicles for people to pass it along, discuss its merits, argue over its controversies, blog it, mash it, tweet it and even scrape it. Which is, of course, where social media steps-in.
Social media didn't create content marketing, but it's an unsurpassed tool for getting it distributed. On the flip side, great content gives social media life, by giving people something more interesting to talk about than what they're ordering right now at Starbucks.
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Written by Abhijit Paul Choudhary
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Wednesday, 13 May 2009 00:00 |
Microsoft, known for its Windows OS and its Microsoft Office software is organising an event, TechEd 2009. The event is happening in Hyderabad, starting from today, i.e., 13th May and continues till 15th of May.
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