UPTUWatch - the voice of UPTUians, is a monthly magazine dedicated to the entire UPTU fraternity - administration, management, faculty, students - with the objective of reverberating excellence in techno-managerial education and to transform UPTU to be the most vocal and powerful brand ambassador of UP. Something which IITs have done for India.  The idea is to create a pre-eminent Social Networking platform using multiple media channels dedicated to UPTUians. However it bleeds to witness the current negative positioning of UP in general and UPTU in particular. The derogatory comments like "UPTU to be a technical University full of flaws" and "engineering education in Uttar Pradesh nothing less than gamble" made by Mumbai based publication is just an instance of this.  There is a great need of quashing the negative stereotypes against the India Heartland. A great responsibility and eventually a great opportunity lies in front of the UPTUians to come out and become the brand ambassador of Uttar Pradesh through their exemplary performance and accomplishments on the techno-managerial landscape of the country. If 1.25 lakh IITians could do it for India, can't the UPTUians who grow by the same number annually do it for UP ? "The future belongs to those who believe in the beauty of their dreams" goes the well known saying. UPTU Watch would be with you in this giant leap as a friend, philosopher and guide.