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"I see us on the Fortune list of 'Best Places to Work'" PDF Print E-mail
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Written by Janani Gopalakrishnan Vikram   
Saturday, 01 November 2008 00:00

Srikanth Velamakanni is the CEO of Fractal Analytics, a leading provider of advanced analytics that helps companies leverage data driven insights to make better decisions, thus enhancing profitability.

My dream is to see Fractal Analytics powering billions of decisions every second, everywhere in the world. We are the engine behind intelligent consumer decisions made by corporations -- what marketing offer a consumer might find interesting; in what probability would a consumer default if given a credit-limit increase; what truthful communication would influence a consumer towards buying a brand; how to acquire, retain and manage value of customers, and so on. Corporations would be making these dynamic decisions on-the-fly and we would be at the forefront of their corporate and customer intelligence. We would do this in a manner that consumers' privacy is respected and communication clutter is reduced.

I see us on the Fortune list of 'Best Places to Work'. I see us meeting and exceeding our standards in all our corporate values.

 
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