Sanjay G. is the founder and CEO of mobiSolv, a mobile advertising platform which leverages the unique advantages of the mobile phones medium (viz., reach, personalisation and location) and enables advertisers to effectively run highly contextual and targeted campaigns on mobile.

Sanjay G., founder and CEO, mobiSolv

The dream we share at mobiSolv is to have a positive impact on the life of a common person who uses mobile services. This implies that mobiSolv should be able to communicate with individuals, provide information to them and empower them too.

Voice has already made a positive change for mobile users. We at mobiSolv are striving to provide the next wave through mobile Internet technology. We envisage a scenario where all 'information is available at your finger tips' (IAYFT) in real-time through mobile phones. Informed people are empowered, and thus are able to change not only their own lives but that of others, and even a large part of society. Also, timely and accurate information improves productivity and prevents disasters.

The mobile phone can be a very efficient channel to inform people. Research has indicated that usage of mobile phones has saved lives in disasters like floods, hurricanes, etc. We already have some early initiatives in this domain by our mobile portals like oFFrz.in, mVies.in, Grubz.in, etc.

We at mobiSolv would like to create touch points with the wealthiest and the poorest, and try to converge them to a common platform.

Our goal is also to provide individually customised information services based totally on the demand by users. This would only be possible through a robust ecosystem that supports exchange of information using the mobile phone.