With the top end of the market cutting back on television viewing, the best place to catch the big-spending, early adopters, could be on their laptops or PCs.

Online entertainment is in vogue! With the number of people sitting at their computers for endless hours, either at work or for personal reasons, turning to the Internet for entertainment has become similar to watching television a few years back. Online video entertainment networks could be one of the latest entrants seeking to deliver non-stop entertainment.

Online video entertainment network

‘Watch original video content at your leisure, and for entertainment, without leaving your PC or laptop’ is the idea behind the online video entertainment network, according to the pioneers in the field, Nautanki.tv (www.nautanki.tv). “{quotes}A network of video channels populating hundreds of thousands of Web properties across various demographics, languages, and countries, forming a publisher network, creates an online video entertainment network{/quotes},” says Sunil R. Nair, CEO, Nautanki.tv, the first company in South Asia to create such a network.

The service comes at no cost, and the network serves video content, which largely comprises entertainment programmes. These programmes can be embedded in other portals, websites and blogs. The Web page owners and/or publishers have the freedom to choose the content (based on channels).

For instance, you can watch Nautanki.tv through Facebook. If you have an account with Facebook (www.facebook.com), you can add the application (Nautanki.tv) to your Facebook profile. Less than a year since Nautanki.tv was launched, it has to its credit thousands of websites that integrate its service in their Web pages.

You can also watch Nautanki.tv while you log on to sites like www.agencyfaqs.com, www.whitedrums.com, www.saffrontrail.com, www.idpaindia.org, and www.sunsimbiz.com.

These sites run chosen content, and channels are named as Soul Curry, Mirch Masala, Angoor, Phillumwalla, Chakachak and Saptarangi.

Benefits

The flexibility of watching content in the websites you frequently visit makes this emerging form of entertainment attractive. These programmes or videos are always available. Unlike having to switch on your television set at a particular time to watch a preferred programme, you can watch programmes at timings that are convenient to you.

What is more, advertisers can choose their budgets in smaller pack sizes. According to Nair, they pay only if the required number of people see their advertisement. If you are an advertiser listening to this, you could probably check out the prospects of being a part of this new media!